No one likes revisions, right? If you’re like me you dread that moment where you’re waiting for feedback from the client or creative director for a project.
You know they’re coming, but you wish they weren’t.
About 4 weeks ago I started working as an interim creative director for an agency located in St. Augustine, Florida. It’s been an incredible experience because I’ve been the one issuing the revisions and as a people-pleaser, that’s not always easy.
What if I hurt their feelings?
What if I’m just being picky?
Does this design change really matter?
At the end of the day, they really do. I’m convinced more than ever before that revisions are essential to great design.
The famous author Roald Dahl once said,
“By the time I am nearing the end of a story, the first part will have been reread and altered and corrected at least one hundred and fifty times. I am suspicious of both facility and speed. Good writing is essentially rewriting. I am positive of this.”
No one wants to redo something. It’s in our nature to resist extra work (especially when we have so many projects to tackle!) but this is where the magic happens.
This week, don’t rush through your designs.
Work on something.
And then come back with fresh eyes and do it again. Push your designs further. This is the best way to boost your designs.
Revisions suck. But they are essential in making sure your designs don’t. Remember, good designing is essentially redesigning.
What’s your method of pushing your designs further? I’d love to hear your process. Hit reply and share your thoughts!
Have some designs that you would like some feedback on? Send them my way (firstname.lastname@example.org) and I’d be happy to offer some ideas for revisions.